3 ways a book can transform your business
Become your market’s source, so you can be their solution.
Recent surveys have revealed that 80% of Americans do not regularly read for entertainment. But everyone reads when we need information. Whether a blog post, a product review or a helpful guide – we all read when there’s something we really want to know. So, here’s the question you need to consider: how many people out there have needs you can meet right now and have questions you can answer right now?
These kinds of books can transform your business. Books full of things you know that other people want to learn. This information can help people solve real world problems, answer pressing questions and cause your prospects to know, like and trust you before they ever pick up the phone or click “send” on an email.
#1 – Books meet a felt need…right now.
We live in the Immediate Information Age. People want to know, and they don’t want to wait. We’ve been programmed to Google anything we might want to know. Unfortunately, Google doesn’t really curate the information online, so there’s a lot of content that’s, frankly, not worth the time it takes to read it. Sure, there’s a lot of good out there … Think about how you feel when you find information online that’s reliable, current and immediately applicable. Feels good, right? Well, a book helps you deliver that feeling to someone looking for what you have to offer.
#2 – Books help YOU become the go-to expert…instead of your competition.
Information is not always reliable. Between the proliferation of misinformation online and mistaken information from “friends” on social media, most of us have learned that the hard way a time or three. But what if you could immediately offer your customers the right answer so they did not need to look for answers in all the wrong places? What if you could teach them exactly what they wanted to know at exactly the right time? You would not just be offering a service. You would be that customer’s hero, an “expert” friend who answered a question… and saved them a ton of time and money in the process.
#3 – Books provide an additional source of income…residual profit in your pocket.
Whether you opt for an easily downloadable eBook or a physical book, every one you sell translates into added respect and trust as well as additional income for you or your business. What could that income mean for you? Could you pay off bills sooner? Clear up some credit accounts? Update your equipment or business tools? Take for vacation?
No matter why you need the extra cash, the additional income from the sale of books will get you there faster. Plus, books can be a significant source of residual income for years after they have been written.
While you’re thinking about the kind of information you can offer people looking for it right now, here’s one more thing to consider: How much cash are you leaving on the table each time those people get their answers from someone else?
If you would like to become your customer’s source, to be known as an expert in your industry, and earn easy residual income, then you need a book with your name on it.
Contact Atlas Media Ink today to schedule your book planning meeting.