Category Archives: Blog
4 steps to writing messages that connect
Consider your audience If you want to connect with your audience, there is nothing more important than understanding that audience. Knowing what they are looking for, answering questions they have and maybe even a few they don’t even know to ask. Get inside their head, find out what they are looking for and give it […]
Avoid this communication trap unless you want to confuse your prospect
With his trademark understated cultural satire, Bill Watterson strikes a chord for all of us who are sick to death of—or at least hopelessly confused by— empty jargon, meaningless, business-speak and other words that take up space but communicate nothing. What you say matters. Your words have worth…or at least they should. If communication is […]
3 ways a book can transform your business
Become your market’s source, so you can be their solution. Recent surveys have revealed that 80% of Americans do not regularly read for entertainment. But everyone reads when we need information. Whether a blog post, a product review or a helpful guide – we all read when there’s something we really want to know. So, […]